For The Future Laboratory's Retail Futures Forum 2017 the design studio at The Future Laboratory presents OPEN, an exhibition presenting brands’ transparency as visual organisms.
Created in collaboration with visual artist Pamm Hong the open-source platform aggregates publicly available data around how conscious a brand is, ranging from a brand’s environmental impact to their trading integrity.
Individual organisms are generated to represent different businesses, with distinctive colours, textures and movements symbolising their respective ethical credentials.
The platform empowers users to make informed decisions about the businesses they choose to engage with based on these living organisms, which can fluctuate day by day.
Photography by Dan Weill