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Total Beauty

Our annual Beauty Futures Forum 2016 at The Future Laboratory offered insights into the changing landscape of the global beauty industry. As consumers become increasingly more aware of the goodness of what’s on the inside, as well as what’s on the outside, this year Total Beauty became the underpinning theme. 

We are seeing more cross-sector convergence between cosmetics, wellness, health, food and drink, and to capture this we created a holistic shop concept for all of our visitors to experience.


The experience was tailored by an initial participatory state of mind questionnaire, which then led visitors to three different service concepts: a sound healing room composed using binaural beats, a wellness space with natural topical skin treatments and a concept restaurant providing a local and organic menu designed using mood enhancing ingredients.

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