I am a Senior Futures Consultant. Find me researching new innovations, exploring cultural insights, understanding shifting mindsets and consulting on strategic projects for design futures.
My research into the new and the next has helped shape the direction of world renowned and respected brands including: The North Face, Google, Nike, Stella McCartney, Spotify, Shiseido, Adidas, Diageo, Youtube, the BBC and Airbnb.
Working with brands, organisations and creative collaborators around the world, I conduct, analyse and communicate research, brought to life in interactive, educational and engaging deliverables. My background in design has given me a strong sensibility for visual communication and I balance this with qualitative and quantitative research methods to analyse, interpret and frame award-winning design solutions.
Through brand consultancy, research and creative execution I help organisations to better understand and engage with the future of their business, enabling long-term innovation, rather than short-term trend-chasing. Formats of deliverables include future category mapping, design strategy, UX research, usability testing, foresight strategy, ethnographic storytelling, global audience insights, written reports, interactive installations and innovation workshops, all in aim to inform what our lives in the world of tomorrow will look like. To read a full CV please scroll down or view a selection of projects back on my homepage.
Self-employed (2020 - current)
Freelance futures consultant, design researcher and strategist. Working with brands, organisations and creative collaborators around the world to conduct, analyse and communicate research. Clients include Dazed, The Future Laboratory and Circular Union.
Lead Futures Analyst (2018 - 2020)
Collaborating with global strategy and design teams, to deliver frameworks for future scenarios and apply strategic thinking for brand positioning. Working with both iconic world renowned brands and challenger start-ups to harness the power of change and to understand, anticipate and create opportunities from these cultural shifts.
The Trend Forecaster's
Second edition by Martin Raymond
Visual Editor (2017 - 2018)
Assigned Visual Editor by Martin Raymond, this role involved leading the research and visual edit for the latest edition of The Trend Forecaster’s Handbook. The book is written for professional forecasters, researchers, innovators and foresight strategists. This new and expanded version of The Trend Forecaster’s Handbook explores the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation and define new product streams.
Creative researcher (2018)
A two week creative residency collaborating with the design studio at Fabrica Research Centre in Venice, Italy. Working on a mixture of live client projects, creating designs for product, interiors and installations, as well as developing personal passion projects in interactive film.
The Future Laboratory
Design Researcher (2015 - 2018)
A cross-disciplinary role, positioned as a hybrid between the strategy team and the design studio. As a design researcher I was involved in research for emerging consumer trends, strategic thinking for client projects and creating interactive communications for deliverables. Formats of deliverables included: writing and visualising presentations, film editing, creative concept development, strategic research, future consumer research, ethnography, expert and stakeholder interviews, writing and visualising reports, facilitating and creating innovation workshops, and the curation of events and interactive experiences.
Trend researcher (2014 - 2015)
Six months as a graduate trend researcher supporting activities within the business including researching consumer lifestyle insights, assistance with external presentations, image sourcing for creative concepts and preparing for client workshops.
Global Color Research
Design strategist (2013 - 2014)
Working as a trends researcher and design strategist for live client projects, panel discussions and research into future materials, textures, surface design, as well as assisting with art direction for styling and photography for global colour trend books.
Visual researcher (2014)
A bespoke commission for Harvey Nichols flagship store window displays in Knightsbridge, creating kinetic 4D textile design and visual merchandising display design.
Textile Design (BA Hons)
A graduate from Textile Design (BA Hons) course based in Birmingham City University, exploring surface design, visual trends research, material innovation and visual communication.