Amy Sellers is a Senior Futures Consultant.
She helps businesses navigate complex futures, shape innovation, capture societal signals and develop cultural research and foresight projects.
Her research into the new and the next has helped shape the direction of world respected brands including: Google, Samsung, Stella McCartney, Nike, Spotify, Shiseido, Adidas, Youtube, Airbnb, the BBC and The North Face.
A background in design gives a strong sensibility in visual communication, balanced with qualitative and quantitative research methods to analyse, interpret and frame award-winning design solutions. Combining brand consultancy, research and creative execution, organisations can better understand and engage with the future of their business, enabling long-term innovation, rather than short-term trend-chasing.
To read a full CV please scroll down or view projects back on my homepage.
Freelance
Foresight and Cultural Research Director (2023 - )
Freelance specialist in futures insights, design research and UX strategy. Working with brands, organisations and creative collaborators to shape future innovation. Clients include: Art Review, Nowness, IKEA, Dazed, and The Future Laboratory.
The Futures Archive
Founder (2025 - )
Mentor scheme that guides mentees through the best practices and tools for navigating and shaping tomorrow's world. Educating skills in both the art and science of foresight.
Arcana
Founder (2024 - )
Founder of therapeutic arts platform Arcana, dedicating space to restorative experiences, body-felt senses, and embodied wellbeing. Blending principles from somatics, meditation, mindfulness, audiovisual arts, and instrumental soundscapes.
Samsung
Senior UX Strategist (2022 - 2023)
Based in the UX Futures team researching, developing and delivering prototypes of the future. Based in the cross-disciplinary design and innovation think tank at Samsung Design Europe.
Samsung
Senior Researcher (2021 - 2022)
Executing social, user and design research for the
next generation of Samsung products. Based in the cross-disciplinary design and innovation think tank
at Samsung Design Europe.
Freelance consultant
Senior Futures Consultant (2020 - 2021)
Freelance specialist in futures insights, design research and UX strategy. Working with brands, organisations and creative collaborators around the world to conduct, analyse and communicate research. Clients include Dazed, Nike, The Future Laboratory and Circular Union.
Pearlfisher
Lead Futures Analyst (2018 - 2020)
Collaborating with global strategy and design teams, to deliver frameworks for future scenarios and apply strategic thinking for brand positioning. Working with both iconic world renowned brands and challenger start-ups to harness the power of change and to understand, anticipate and create opportunities from these cultural shifts.
The Trend Forecaster's
Handbook
Second edition by Martin Raymond
Visual Editor (2017 - 2018)
Assigned Visual Editor by Martin Raymond, this role involved leading the research and visual edit for the latest edition of The Trend Forecaster’s Handbook. Published in 2019, this expanded edition is written for professional forecasters, researchers, innovators and foresight strategists. The book explores the growing battery of technologies and techniques used to identify trends, capture insights, develop forecasts, inform innovation and define new product streams.
Fabrica
Creative researcher (2018)
A two week creative residency collaborating with the design studio at Fabrica Research Centre in Venice, Italy. Working on a mixture of live client projects, creating designs for product, interiors and installations, as well as developing personal passion projects in interactive film.
The Future Laboratory
Design Researcher (2015 - 2018)
A cross-disciplinary role, positioned as a hybrid between the strategy team and the design studio. Involved in research for emerging consumer trends, strategic thinking for client projects and creating interactive communications for deliverables. Formats of deliverables included: writing and visualising presentations, film editing, creative concept development, strategic research, future consumer research, ethnography, expert and stakeholder interviews, writing and visualising reports, facilitating and creating innovation workshops, and the curation of events and interactive experiences.
Trend Bible
Trend researcher (2014 - 2015)
Six months as a graduate trend researcher supporting activities within the business including researching consumer lifestyle insights, assistance with external presentations, image sourcing for creative concepts and preparing for client workshops.
Global Color Research
Design strategist (2013 - 2014)
Working as a trends researcher and design strategist for live client projects, panel discussions and research into future materials, textures, surface design, as well as assisting with art direction for styling and photography for global colour trend books.
Harvey Nichols
Visual researcher (2014)
A bespoke commission for Harvey Nichols flagship store window displays in Knightsbridge, creating kinetic 4D textile design and visual merchandising display design.
Birmingham City
University
Textile Design (BA Hons)
A graduate from Textile Design (BA Hons) course based in Birmingham City University, exploring surface design, trends research, material innovation and visual communication.