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Slow Down Generation

Pearlfisher design agency has developed the branding and creative strategy for the new brand OTO. The brand offers a range of discreet CBD roll-on products using natural ingredients to help consumers find focus and balance in their everyday lives. The brand is the first-of-a-kind bringing CBD to the UK personal care market.

The natural oils aims to bring clarity, balance and presence into everyday moments, offering an antidote to moments of anxiety, insomnia and stress. The chosen brand name, OTO, is the Japanese word for sound and relates to the understanding of balance, space and harmony. Alongside the naming the team delivered the brand positioning, brand identity, tone of voice, packaging and campaign material.

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