The new redesign of The Future Laboratory website has now launched. Created by a team of in-house creatives the website visual direction reflects the notion of decoding information and simplifying systems, metaphorical of how The Future Laboratory help brands break through the noise to discover what their future focal point is.
Assigned Visual Editor for the process I led the UX wireframe, curation of our existing visual content and also delivered a set of six commissioned films made in collaboration with digital animators Labmeta. The final films are now featured on the website, social media campaigns, presentations and separate marketing films for the company.
Watch the full set of films on Labmeta’s Vimeo page here.